Marketing metrics.pdf

Marketing metrics

Paul Farris


You need metrics that tell a story and show you a more detailed picture of your marketing efforts. Using web and marketing analytics tools, like Google Analytics, HubSpot Analytics, KISSmetrics and Clicky , you can track and dig down into the metrics that will help you to understand the customer journey and identify what sort of content and which channels are contributing to the bottom line. CURSO MARKETING METRICS AMDDUCILE Departamento de Administración Facultad de Economa y Negocios U de Cile 2 Unegocios, de la Universidad de Chile pone a disposición de los alumnos sus CURSOS.

5.32 MB Tamaño del archivo
9780134085968 ISBN
Marketing metrics.pdf


PC e Mac

Lea el libro electrónico inmediatamente después de descargarlo mediante "Leer ahora" en su navegador o con el software de lectura gratuito Adobe Digital Editions.

iOS & Android

Para tabletas y teléfonos inteligentes: nuestra aplicación gratuita de lectura tolino

eBook Reader

Descargue el libro electrónico directamente al lector en la tienda o transfiéralo con el software gratuito Sony READER FOR PC / Mac o Adobe Digital Editions.


Después de la sincronización automática, abra el libro electrónico en el lector o transfiéralo manualmente a su dispositivo tolino utilizando el software gratuito Adobe Digital Editions.

Notas actuales

Sofi Voighua

Marketing metrics are statistical measurements by which companies judge the effectiveness of their individual marketing efforts. These metrics vary depending upon the size and type of marketing campaign initiated and the goals of the company for the specific campaign. In terms of financial information, marketing metrics focus on the return on

Mattio Mazios

Aug 16, 2020 ... Leads are moving along the marketing funnel. To measure this we need to have internal marketing metrics (see the examples of the KPIs below). Dec 2, 2019 ... Marketing metrics are crucial tools in helping your business to assess its ecommerce performance, growth and success over time.

Noe Schulzzo

Email marketing can do wonders for your business if you can consistently track and optimize its performance. However, there are so many other email marketing metrics out there that you can measure to track your campaign. For now, start with these 4 to get an understanding of your campaign’s success.

Jason Statham

24/10/2017 · Other metrics, like cost per lead, cost per follower, or cost per page view can be useful to look at within a marketing team, because they can help you make decisions about where to focus, and what parts of your marketing process are broken.

Jessica Kolhmann

Many marketing leaders have chosen to narrow their vision to align with a tidy but limited set of metrics that are easily obtained through MAPs. Welcome to the incredible shrinking function where anything that can’t be captured as a number is seen as unimportant.